exhibition at the University of Lapland
guessing game
lappi brändi 2.0
exhibition - semester 5
lappi-brändi 2.0 is a three-year project (2024–2026) aiming to renew the brand identity of finnish lapland. it’s led by the regional council of lapland and the university of lapland. the original branding focused mainly on tourism, but the new strategy will highlight the region’s broader potential—like attracting new residents and solving labor shortages. their goal is to show a modern, diverse, and appealing brand for lapland that reflects its full range of opportunities.
adobe photoshop and scanners
